More recently, the Buccellati jewelry company celebrated its centenary. Buccellati is a family business where craftsmen create jewelry in the style of the Milanese Renaissance lush, as if woven from golden lace, soft, light, mobile, in the signature technique of “honeycomb”. According to the old tradition, all jewelers work in their home workshops in Milan. Despite the fact that Buccellati is already part of an international corporation, and the brand has opened a chain of boutiques around the world, the principles of work remain the same as in Renaissance Milan: piece jewelry created by meticulous manual labor.
Buccellati has always been a family business.
Today, the brand is headed by the son of Gianmaria Buccellati Andrea. Andrea’s daughters Maria Cristina and Lucrezia are involved in the management of the company and the development of jewelry design. The fourth generation of the family has already entered the management of the company, and the young Buccellati do not at all strive to introduce high technologies into production.
Mario Buccellati, founder of the family business, has created his own unique style. He thoroughly studied and refined the Renaissance technique of surface treatment of jewelry. He covered gold rings and bracelets with tiny notches that created texture, and painted subtle ornaments on them. The revived old technology looked new and fresh, even to an audience spoiled by sophisticated Art Nouveau. Soon enough, Mario gained a lot of fans in his home country and abroad and even in Africa and America. For example, the poet Gabriele D’Annunzio, who ordered jewelry for himself and his beloved women, many famous singers and musicians from La Scala, for whom the jeweler created gold and silver items. All these things are unique, author’s, with their own history.
The jeweler created jewelry under the influence of the beauty that surrounded him: beautiful women, flowers, architecture.
Today, Buccellati’s jewelers continue to create jewelry imbued with the spirit of the past and produce jewelry with three types of textures imitation of linen fabric, lace surface and minimalistic straight notches, and every fan of the brand can feel like a beauty of the Renaissance. Buccellati made his work art, his creations have become one of the symbols of Italy. His jewelry does not leave anyone indifferent, in them we see grace and fragility, femininity and softness, the nobility of time-tested traditions.
However, Buccellati’s innovations are not abandoned, inventing more and more refined and durable fasteners, methods of connecting elements, fasteners. The brand’s jewelers have never liked shiny materials, jewelry, even new ones, must look aged; for this purpose, blackening of gold and innovative dusting of diamond powder are used.
Buccellati does not follow trends, does not follow fashion, they create jewelry for centuries that are recognizable at first sight.
For the famous jewelry house, time seems to have stopped: they continue to create jewelry using the technologies of the Renaissance jewelers and remain in demand.