Perhaps one of the most valuable series from the Wedgwood manufactory is considered among collectors to be the Fairyland Luster series (Fairytale Glitter, or Fairytale Chandelier). Introduced in 1915, the Fairyland Luster series became Wedgwood’s most whimsical and diverse line.
Fairyland Luster features bright underglaze painted colors, industrial chandeliers and fantasy creatures and subjects – elves and fairies in fairy-tale landscapes.
An innovative period in the history of the manufactory began in 1909, when the eccentric artist Daisy Makeig-Jones entered the Wedgwood factory as an apprentice master, and just two years later, thanks to her talent, she became an artist. She was able to persuade owner Cecil Wedgwood to move away from Wedgwood’s iconic neoclassical motifs of the 18th and 19th centuries and began developing her amazing designs for tableware and home furnishings as early as 1911.
Even before launching the Fairyland Luster line, Daisy began experimenting with chandeliers and fairy-tale creatures in her first “Oriental Dragon” design in 1913. The basis of the composition was sparkling fish, hummingbirds, and an abundance of fruit.
Released a year after the end of the First World War, the vibrant Fairyland Luster literally saved Wedgwood from bankruptcy. After the gray sorrows and horrors of war, people again wanted bright and joyful colors.
The products produced were divided into three main categories, most of which were bowls, jars and vases of various shapes and sizes (about 32 different designs and paintings), plates and tablets (about 12 designs of both). The names of the designs reflected the subjects of the paintings on them, for example, “Thumbelina” or “Willow Fairies.”
The epochal popularity of the gentle fairies and whimsical Art Nouveau creatures in Fairyland Luster ended immediately after the stock market crash of 1929, which coincided with the end of the Art Nouveau era and the beginning of the more austere Art Deco era. The manufactory tried to restart the legendary series several times, without Daisy’s participation, but this did not create the same excitement.