Georg Jensen compared silver to moonlight. In this poetic comparison, the artist’s attitude to creativity and respect for the material with which he worked are best expressed. Georg Jensen grew up in a land of forests and lakes north of Copenhagen. Nature was his main source of inspiration. Natural images connect his work with a common thread: fruits, flowers, leaves and organic forms.

Georg Jensen went through a long creative path before he was able to found his own jewelry firm “Georg Jensen” in 1904. He studied sculpture, ceramics and jewelry techniques, but it was thanks to his talent as a silversmith that he achieved the greatest recognition. His jewelry workshop created perhaps the most extraordinary and original samples of jewelry, dishes and cutlery of that time. Georg Jensen played an important role in the development of the Scandinavian design style of the early 20th century, drawing on Danish traditions and infusing them with progressive design.

Jensen was not only an artist, but also a skilled organizer. He trusted his craft, but wanted more than his own vision. He recruited well-known designers, partnering with whom helped establish the brand as a hub for new ideas. His workshop became home to a company of extraordinarily talented silversmiths and locksmiths, jewelers, designers and artists.

Over the years, the company has collaborated with well-known design masters: Johan Rohde, Arne Jacobsen, Henning Koppel, Patricia Urquiola. This tradition has been preserved to this day.