The first Christmas cards

The First Christmas Card, Henry Cole and John Calcott Horsley, hand coloured lithographed card (82 x 130mm), London, 1843.
The First Christmas Card, Henry Cole and John Calcott Horsley, hand coloured lithographed card (82 x 130mm), London, 1843.

In 1843, Henry Cole, inspired by the then widespread “universal” cards (in which the sender could include the recipient’s name, event, greeting and signature), commissioned artist John Calcott Horsley to design a Christmas-appropriate image. The first commercial Christmas greeting card was published in the same month as Charles Dickens’ A Christmas Carol. The inscription on the card has not lost its relevance today: “Merry Christmas and Happy New Year to you.”

Sir Henry Cole (1808 1882).
Sir Henry Cole (1808 1882).

Cole’s Christmas card was published in an edition of 1,000 copies and offered for sale at a shilling each, which was expensive at the time, and the edition was not sold out. So the next Christmas card didn’t appear right away.

The symbols of Christmas in English-speaking countries, the bird (Robin) and the holly branches (Holly), began appearing on Christmas cards around the 1850s, and eventually became proper names.

Second Christmas Card (popular title), pencil sketch, William Moe Egli, London, 1848, from the collection of the Victoria and Albert Museum.
Second Christmas Card (popular title), pencil sketch, William Moe Egli, London, 1848, from the collection of the Victoria and Albert Museum.

If in Russia the bullfinch is considered the symbol of the New Year, then in Britain the Robin, often translated as robin, became the Christmas bird. Unlike the bullfinch, the feathers on the robin’s chest are not pink, but orange. Medieval Christian traditions associated red holly berries and the red breast of the robin with the blood of Christ. The legend about the appearance of a spot on a bird’s throat from a drop of Christ’s blood is described in the story “Redneck” by the famous Swedish writer Selma Lagerlöf.

Biblical Christmas card, Marcus Ward & Co, London, 19th century, from the collection of the Victoria and Albert Museum.
Biblical Christmas card, Marcus Ward & Co, London, 19th century, from the collection of the Victoria and Albert Museum.

New Year’s crackers are also an invention of Victorian times. According to the most common version, the cracker was invented by the London pastry chef Thomas Smith. In 1847, Thomas, while in Paris on Christmas Eve, saw his French colleagues wrapping marzipan in festive wrapping paper. Small sweet packages have taken root in Britain. Thirteen years later, Smith, using this form as a basis, offered the public a toy that, when opened, made a bang, sparks flew out of it, and there was some kind of surprise inside.

Christmas card, Marcus Ward & Co., circa 1870, from the collection of the Victoria and Albert Museum.
Christmas card, Marcus Ward & Co., circa 1870, from the collection of the Victoria and Albert Museum.

In 1890, Beatrix Potter and her brother Bertram needed the money to buy a typewriter. Bertram offered to sell some of Beatrice’s drawings to raise funds. Printing house Hildesheimer & Faulkner purchased six drawings from Beatrice and printed them as Christmas and New Year cards.

Beatrix Potter (1866–1943) is one of the world’s most beloved children’s authors and illustrators. Between 1901 and 1913, she wrote most of the twenty-three original Peter Rabbit books. Since then, postcards with her drawings have become very popular and have not lost their relevance to this day.

Christmas greeting card, chromolithograph, Eyre and Spottiswoode, second half of the 19th century, from the collection of the Victoria and Albert Museum.
Christmas greeting card, chromolithograph, Eyre and Spottiswoode, second half of the 19th century, from the collection of the Victoria and Albert Museum.
Christmas card Merry Return Christmas Comes But Once a Year, circa 1850, from the collection of the Victoria and Albert Museum.
Christmas card Merry Return Christmas Comes But Once a Year, circa 1850, from the collection of the Victoria and Albert Museum.
Christmas card May Christmas Bring Joy depicting elves kissing on a sprig of mistletoe, second half of the 19th century, from the collection of the Victoria and Albert Museum.
Card May Christmas Bring Joy depicting elves kissing on a sprig of mistletoe, second half of the 19th century, from the collection of the Victoria and Albert Museum.
Christmas card on lace paper, circa 1870, from the collection of the Victoria and Albert Museum.
Christmas card on lace paper, circa 1870, from the collection of the Victoria and Albert Museum.
Christmas card on lace paper with a boy skating, circa 1870, from the collection of the Victoria and Albert Museum.
Christmas card on lace paper with a boy skating, circa 1870, from the collection of the Victoria and Albert Museum.
Victorian Christmas card, circa 1880, from the collection of the Victoria and Albert Museum.
Victorian Christmas card, circa 1880, from the collection of the Victoria and Albert Museum.
Christmas card depicting children with a cracker, circa 1880, from the collection of the Victoria and Albert Museum.
Card depicting children with a cracker, circa 1880, from the collection of the Victoria and Albert Museum.
Christmas card with gatefold and curly edges, 1890 1900, from the collection of the Victoria and Albert Museum.
Christmas card with gatefold and curly edges, 1890 1900, from the collection of the Victoria and Albert Museum.
Christmas card with gatefold and curly edges, 1890 1900, from the collection of the Victoria and Albert Museum. 2
Christmas card with gatefold and curly edges, 1890 1900, from the collection of the Victoria and Albert Museum. 
New Year's card designed by Beatrix Potter, circa 1890, from the collection of the Victoria and Albert Museum.
New Year’s card designed by Beatrix Potter, circa 1890, from the collection of the Victoria and Albert Museum.
Christmas card designed by Beatrix Potter, circa 1890, from the collection of the Victoria and Albert Museum.
Card designed by Beatrix Potter, circa 1890, from the collection of the Victoria and Albert Museum.
Christmas card designed by Beatrix Potter, circa 1890, from the collection of the Victoria and Albert Museum. 3
Christmas card designed by Beatrix Potter, circa 1890, from the collection of the Victoria and Albert Museum. 
Christmas card designed by Beatrix Potter, 1925 1939, from the collection of the Victoria and Albert Museum.
Christmas card designed by Beatrix Potter, 1925 1939, from the collection of the Victoria and Albert Museum.
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